Just heard the greatest commercial on KLIF out of TX:
Benjamin Franklin Plumbers, "The Punctual Plummer" will take $5 off your bill for every minute they are late.
What a GREAT idea! Honestly, the first time I heard the commercial I didn't catch the name of the plumber but I did catch the offer. How can you tailor your marketing message to surprise and attract clients? What are the known flaws of your competition and how can you do better?
Wednesday, March 5, 2008
The Punctual Plummer
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