Tag, you're IT!

My vote for the best company mission statement I've seen in a loooong time? Enterprise Rent-A-Car's: "Enterprise is an extended family of more than 65,000; a world-class company
with homegrown roots. Through tremendous leadership and the entrepreneurial spirit of our employees, we've built the largest rental car company in North America — customer by customer, car by car from the ground up. But our goal has never been to be the biggest; we simply work hard to be the best."

Isnt' that absolutely inspiring? Have you sat down lately to define your message? Key words: family: 65,000, world-class: homegrown; leadership: entrepreneurial spirit / employees ... it paints a masterpiece of contrasts - I'd say they've got all their bases covered, wouldn't you?