At Last a Post that Involves Foodies AND Marketing!

Got an email blast from Wine Marketer.com that features an article by Philip James, CEO - Snooth Inc. about the value of "branding" in the wine industry. This sage advice can carry over into ANY industry that utilizes the web for marketing (and who doesn't?). He has this to say about building links on the web (I could not have said it better myself!):

"What you want is a snowball. You go and seed your site with accurate, original and interesting data, make it easy for both search engines and people to access and leverage your data. Then, as the snowball picks up momentum, your supporters can be your brand ambassadors, spreading the word about what you do. Pretty soon, mentions of your wines will be popping up all over the web, on sites youd never heard of. That sounds scary, but every time this happens its like a tiny little beam of light pointing back to your solitary lighthouse, you get enough of those, and pretty soon the sky doesnt look so dark any more."