Marcia Yudkin's Get-Clients-Next-Week Formula

From Marcia Yudkin:

"During last week's Q&A session on getting media coverage,
several people wanted to know how to get clients in today's
slower economy. Since that wasn't my announced topic, I
put them off... until today. Here's the winning formula.

1. Select a problem urgently felt by people or companies
you know how to find. Sample problem: High gas prices
have tripled the no-show rate at high-profile restaurants.

2. Create a specific offer that solves the problem for a
low cost and that serves as a logical lead-in to your usual
product or service. For instance: "For $295, I'll suggest
five creative and publicity-worthy incentives not being used
in your marketplace."

3. Give the offer a name, such as "The No More Skittery
Customers Solution."

4. Add scarcity - you have space in your schedule for just
three new clients or the offer is valid only through Labor
Day.

5. Put the offer in front of potential customers by calling
them, sending a postcard or emailing them.

Because desperation repels, take these steps with confidence
and a positive attitude." more